The Acrobat Bon Bon Bon campaign was a whimsical collaboration with Detroit-based artisan chocolatier Bon Bon Bon. Our goal was to show that Adobe Acrobat, often seen as a purely functional business tool, could also be personal, creative, and even delightful. Just as Bon Bon Bon crafts each chocolate as a unique creation, Acrobat empowers people to shape, package, and share their ideas in countless ways. Through playful storytelling, vibrant design, and limited-edition packaging, we highlighted Acrobat’s versatility and reintroduced it with a fresh, human touch.

The campaign resonated by pairing Acrobat’s utility with Bon Bon Bon’s creativity, sparking attention in both consumer and enterprise audiences. It reframed Acrobat not only as a productivity solution but as a tool for expression, accessibility, and connection. By aligning with a brand known for craft and joy, we reinforced Acrobat’s position as a modern, approachable, and essential part of everyday work and life.