Areas of Expertise
Creative Direction
Brand
Design
Advertising
Creative Leadership
Gen AI
AJ JOSEPH
Transformational creative leader and Vice President & Chief Creative Director at Adobe, where I spent nearly two decades shaping one of the industry’s most influential in-house creative organizations. Architect of Adobe Studio and a driving force behind Adobe’s rise to #17 in Interbrand’s Best Global Brands ranking. Known for building high-performing teams, forging global partnerships, and championing inclusive creative cultures. Recognized for developing award-winning content and cultural collaborations that made Adobe synonymous with creativity across generations.
Equally fluent in design craft and executive leadership, I bring expertise in advertising, UX, brand systems, content strategy, and global storytelling. Trusted by the C-suite for vision-setting, problem-solving, and driving business impact through creativity, while mentoring diverse teams across regions from Japan to EMEA. Known for pushing boundaries with positivity and purpose, I thrive at the intersection of creativity, culture, and innovation—building teams, brands, and experiences that inspire, perform, and endure.
I lead with humility, humor, and a no-ego approach—keeping things light while driving teams to create breakthrough work that exceeds expectations. My leadership style balances ambition and craft with joy and connection, ensuring creative excellence while cultivating a culture where people thrive.