We created a campaign to showcase the impact of the creative community—a message aimed directly at the world’s creators. Instead of telling Adobe’s story, we told theirs with a brand film inspired by millions. “Creativity for All”became a 60-second rallying cry for the democratization of creativity, celebrating the ideas shaping our world. The mixed-media film featured cultural icons like Shepard Fairey, Malala Yousafzai, and Billie Eilish, with a 1,000-name credit roll thanking every Adobe user.

Premiering during the Oscars—the world’s most-watched celebration of creativity—the film didn’t just highlight important work, it enabled it: every social share generated a $5 donation to Teach For America, helping equip under-resourced students and teachers with creative tools. This became the start of many campaings to come.