The “Everyone Can Photoshop” campaign highlighted how Adobe’s flagship software is accessible to creators of all skill levels by showcasing simplified tools such as Generative Fill, quick editing functions, and built-in learning resources. The message was clear: Photoshop isn’t just for professionals—it’s for anyone with a creative idea.

To bring this to life, the campaign used engaging video content across social platforms to demonstrate real-world applications. From combining images and transforming perspectives to creating professional-quality marketing collateral, the work proved that Photoshop is both powerful and approachable.