Photoshop / Premiere
Fantastic Voyage Campaign
For Creative Cloud, reality is simply a canvas for the imagination. To build brand love for Adobe, we brought this promise to life through the campaign “Fantastic Voyage.” From a subway ride to a city walk to a night at home, each story transformed everyday moments into extraordinary journeys—showcasing how the Creative Cloud, from Photoshop to Premiere, empowers creativity for all.
This was a multi-series campaign with executions spanning every channel and phase of the customer journey—from broad awareness to engagement content that demonstrated how to achieve similar results using our tools. It was a fully integrated, global effort designed to connect with audiences at every touchpoint.
Not just a trip. A fantastic voyage.
The largest shoot for this campaign took place at the very start of COVID—literally the week the world shut down. Overnight, we had to rethink production. To our knowledge, this became the first commercial created with fully co-located teams across continents. Filming took place in Prague, post-production in Paris, and creative direction from Los Angeles—all executed seamlessly through remote technology.
Premiere Pro
An ordinary night transforms into an extraordinary journey through the imagination of our creator. With Adobe Premiere Pro, anything becomes possible as the night unfolds—and our hero reshapes the world through the power of creativity.
The world is your canvas.
As the second wave of the Fantastic Voyage series, we developed “The World Is Your Canvas” campaign for Photoshop. One example was a globally aired spot that built on the core idea: your imagination, combined with Adobe’s tools, can unlock limitless creativity. This evolution of the campaign celebrated the power of ideas, giving creators license to express their unique style and share it with the world.
