Adobe Firefly
The Emergence of Firefly and the Age of Generative AI
With the dawn of AI, Adobe has been innovating on an entirely new level. The introduction of Firefly and Firefly Services has brought leaps in creativity and execution that were once unimaginable. Inside Adobe Studio, we went from producing three major releases a year to nearly seventy-two by 2025—proof not only of the pace of innovation, but also of the efficiency and strength of our teams to deliver at a truly global scale.
What began with the Firefly Image Model 1 has quickly grown into a full ecosystem, now integrated into everything from Photoshop to GenStudio. The speed and scale are unprecedented—every release drives thousands of deliverables across channels, leading us to build a holistic process designed for speed, agility, and consistency at a level our industry has never seen before.