Full Bleed ROKU Series
Iconic creators. Against all odds.
This documentary series goes beyond biography to uncover what it truly takes to push creative boundaries—and ourselves. Each episode explores the human story behind some of history’s most groundbreaking projects, capturing the struggles, risks, and revelations that define the creative process. It’s not just about the work itself, but the journey of those who dared to make it.
We developed the series as a three-part pilot to spotlight both the triumphs and struggles of creativity while underscoring Adobe’s commitment to empowering creators. Its success was undeniable: the series was picked up by Roku, where engagement far exceeded expectations, and it went on to win the Tribeca X award for Best New Series. Our strategy was bold yet clear—make Adobe synonymous with creativity across generations by telling authentic, human stories that both inspire and entertain.
Reimagining of Ground Zero
Daniel Libeskind
No stranger to “impossible” tasks, architect Daniel Libeskind built his career on transforming trauma into art. His most defining works—the Jewish Museum in Berlin and the World Trade Center Master Plan—stand as testaments to this vision. For the Master Plan, Libeskind sought to turn the footprints of the Twin Towers into a water feature carved deep into the bedrock, a gesture of remembrance and resilience. Submitted anonymously, his design won the global competition, but victory was only the beginning. In an emotionally charged climate, he faced relentless scrutiny from the press, victims’ families, and developers. Though compromises were inevitable, his work endures as a powerful symbol of hope—visited by millions each year as both a memorial and a promise of renewal.
Love in the Time of Covid
Giorgia Lupi
Giorgia Lupi is one of the world’s leading pioneers of data design. Where many artists shy away from numbers, she transforms them into stunning visual narratives—making data not just readable, but emotional, aesthetic, and profoundly human. Her latest project, Love in the Time of Covid-19, explores the impact of social distancing on our most essential human experience: love. What began as a deeply personal chronicle of her own budding relationship during lockdown has since expanded into a broader meditation on the social and emotional toll of quarantine. Raw, intimate, and universal, the work captures the spirit of an artist in isolation using her craft to make sense of an altered world—resonating with creators everywhere as we rise to meet the challenges of our time.
68 Olympics Design
Lance Wyman
Olympic designers face the daunting challenge of creating a wordmark that resonates globally while embodying the spirit of a nation. When Lance Wyman and his team developed the 1968 Mexico City Olympic logo, the country was in the grip of social unrest and political upheaval, with a nervous Olympic committee breathing down their necks. Against impossible timelines and a backdrop of national turmoil, the team delivered a mark that transcended the Games. Bold, rhythmic, and unmistakably Mexican, the logo became more than an emblem of sport—it cemented itself as a landmark in branding and an enduring icon in global pop culture.