Adobe has long been known for software that powers the creative industry, but its brand had never appeared on something users could physically hold. With touch devices becoming central to creative workflows, We saw an opportunity to bridge hardware and software—making creativity more intuitive and accessible for everyone.

Adobe launched its first hardware products: Ink, a smart stylus, and Slide, a digital ruler, designed to work seamlessly with iPads and integrated into Adobe’s Sketch and Line apps. Partnering with Adonit for manufacturing, we delivered premium, precision-crafted tools that combined sleek aluminum design, Bluetooth connectivity, and Creative Cloud integration. I worked with our product and design teams hand in hand on the design of all the packaging, identity, and go-to-market strategy.