For the launch of Adobe’s mobile creative apps—Color, Capture, Sketch, Comp, and Draw—we built a massive content library rooted in our creative community. The series spotlighted over 20 remarkable artists, from Shawna X and David Macha to Takehiro Tobinaga, Nicole Jacek, and Tim Goodman, celebrating not only their work but also the unique cultural perspectives and stories that shaped it.

Global in scope, the series placed each creator in their own environment, with large sculptural light boxes showcasing their final pieces as cinematic centerpieces. The result was a visually striking, deeply personal campaign that let creators shine while telling their stories with authenticity. Spanning every channel—from top-of-funnel awareness to lower-funnel assets, downloads, tutorials, and engagement content—this body of work fueled Adobe’s content pipeline for years.