Adobe partnered with Zach Braff to transform a student’s movie poster into a real short film, starring Alicia Silverstone, Florence Pugh, and Leslie David Baker in a satirical take on social media influencers. The project began as a competition inviting U.S. college students to design a poster for a film that didn’t exist—challenging them to imagine a story from a single spark of inspiration.

The winning concept became the foundation for a fully produced film, showcasing how creativity can leap from idea to execution with the right tools and support. By elevating a student’s vision into a professional production, the campaign celebrated spontaneous inspiration, the power of storytelling, and Adobe’s role in empowering the next generation of creators.