When human creativity meets generative AI, the results can feel like magic—suddenly, anything you imagine becomes possible. So when we launched Firefly, Adobe’s image model, and brought its power into Photoshop, our goal was to showcase that sense of wonder. And what better way to capture limitless imagination than through the eyes of a child?

It all began with a simple test from our social team, featuring the child of one of our leaders. We were struck by the freedom, playfulness, and fearlessness of their creativity—and with a deadline looming, we decided to elevate that spark into a global campaign. The result was Sweet Caroline, a Super Bowl spot that celebrated imagination, human creativity, and the joyful fearlessness of being a child.