Adobe Creative Cloud
What Whack Wears Contest
With “Adobe What Whack Wears,” we partnered with artist Tierra Whack to launch a contest that invited fans to design her outfits using Adobe Creative Cloud. The idea was to inspire students and young creators by showing what was possible with our tools while highlighting Tierra’s bold and unconventional style.
The original plan was for Tierra to debut these fan-created looks on her national tour, but when the pandemic canceled those plans, we pivoted. Working with stylist Shirley Kurata, we brought the fan designs to life and had them featured in Vogue—culminating in a one-of-a-kind, fan-designed wardrobe that authentically celebrated creativity, community, and self-expression.