The “When I See Black” campaign was created to explore the deeper meaning of the color black through the lens of Black creators. More than a shade, black represents identity, resilience, strength, and beauty. The campaign elevated these perspectives by showcasing the cultural and artistic significance of black, turning it into a platform for storytelling and self-expression.

Through films, visuals, and personal narratives, Adobe celebrated the creativity of the Black community while underscoring its commitment to diversity and inclusion. The campaign not only honored underrepresented voices but also invited a broader audience to reflect on how creativity can reveal powerful truths about culture, identity, and belonging.